Video: Zola Jesus – Seekir - The Strut

Video: Zola Jesus – Seekir

Zola Jesus has released a video for her single Seekir that might also be the best Gap ad I’ve ever seen. Director Jacqueline Castel had this to say to Dazed Digital:

For ‘Seekir’, Nika [Zola Jesus] and I were interested in exploring the framework of a pop music video. While practically and aesthetically the video needed to remain minimal, it felt important to flesh it out conceptually. Like any great pop song or video, the goal was to communicate complexity through simplicity – for us, that was done via deceivingly advanced dance choreography and by weaving a complex philosophical thread throughout the video, even if on the surface level we were conforming to a basic pop video formula.

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