Hugo Boss blatantly rips off the xx’s ‘Intro’ - The Strut

Hugo Boss blatantly rips off the xx’s ‘Intro’

A new ad for Hugo Boss features a song by an unknown artist that sounds more than a little too familiar. The backing song for their ‘Master The Light’ commercial builds into a song that is incredibly blatant in ripping off the xx’s Intro. This isn’t the first time something like this has happened to the xx including Nokia ripping of their song VCR. See the commercial in question below along with the xx’s original song:

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